With over 5000 views on MPora and a bunch more between Vimeo, Facebook, and PinkBike, The Separatist was a viral success. By issuing the video across different media platforms through friends and those in the mountain bike subculture the video generated a significant number of views in a very short time.

The concept was to create a mountain bike video that defied the typical “big trick” style and aimed for a more methodical and scenic approach. This particular project had no particular brand attachment, but allowed us to measure different methods of delivery through non-traditional media channels.