We shot the interviews and edited this video for the Test of Humanity mountain bike race as a way of giving a bit back. The TOH promises to be an exciting event on some of the best mountain biking terrain in the beautiful Okanagan Valley. Proceeds from the event go to Canadian Humanitarian, a non-profit organization that supports educational initiatives in Ethiopia.
With over 5000 views on MPora and a bunch more between Vimeo, Facebook, and PinkBike, The Separatist was a viral success. By issuing the video across different media platforms through friends and those in the mountain bike subculture the video generated a significant number of views in a very short time.
The concept was to create a mountain bike video that defied the typical “big trick” style and aimed for a more methodical and scenic approach. This particular project had no particular brand attachment, but allowed us to measure different methods of delivery through non-traditional media channels.
JAQK Cellars (Jack, Ace, King, Queen) of Napa has a pretty cool wine branding thing going on. With infinite opportunity for play, and slick labels to boot JAQK has a strong winery branding presence and offers up a cool brand ethos particularly for those in the Texas Hold’em craze. Check out more JAQK packaging at The Dieline, and the wine at JAQK Cellars.
I’m a firm believer that if the rest of your wardrobe is a little on the plain side, then you should probably dress the feet up so that you can have a little hop in your step. Nothing is worse than being forced to conform to the wills of society, but let’s face it, sometimes going against the grain is a little cumbersome.
Cool socks are a way of looking like everyone else, but feeling way cool. Stance makes a cool range of foot gloves for all occasions from sport to lounging. Check out some of their threads at Stance.com.
Sir Richard certainly has a, uh…err…cough, nice package. While cruising the pages of The Dieline, I uncovered this clever little piece of packaging design, which begs the question Sir who?
Making condoms cool is a task that manufacturers of the little latex glove seem to find difficult. I’d argue that there are several genius things at play here.
1.) The Name
Sir Richard? Is that Sir Richard Branson? I have no idea, but I’d be willing to bet it is, and if it’s good enough for Sir Richard, than it’s good enough for me. The fact the condom is titled “Sir” also offers proper pomp and circumstance. If it is indeed Sir Richard Branson behind these why didn’t he brand theses rubbers under the Virgin moniker? Hmm, use your head.
2.) The Packaging
The little plaid wrapper is a hell of a lot more stylish and cool looking than the wrappers of the competition. There’s no arguing that.
3.) Humour / Truth
You may call yours Peter, but mine is called Sir Richard. Who sounds mightier? Not to mention that while you’re trudging around in a t-shirt from The Gap, Sir Richard is sporting Burberry. Say no more.
So to wrap things up let’s just say that Sir Richard has got a sizeable leg up on the competition, and will likely dominate the ascot wearing demographic, if not the entire condom-wearing British public.